Head of Sales / GTM Lead

XCLAX (Withly) is seeking a commercially minded Head of Sales / GTM Lead to develop and execute its go-to-market strategy, drive early user acquisition and lead the expansion of the product across Lagos and Abuja.

Develop and present a clear go-to-market strategy for Withly.

Define the initial soft-launch strategy, including target users, acquisition channels, partnerships and launch activities.

Identify, recruit and activate early users and product testers.

Lead the transition from early access to a two-city launch across Lagos and Abuja.

Monitor user acquisition and engagement data.

Use performance insights to continuously improve growth and launch strategies.

Build relationships and partnerships that support product adoption and expansion.

Experience launching a digital product, SaaS product, app, marketplace or startup.

Proven experience acquiring users from an early or zero-user stage.

Strong communication and networking skills.

Ability to turn an idea into a practical go-to-market plan.

Strong understanding of customer acquisition and growth strategies.

Comfortable working with limited resources and operating without a large team or budget.

Proactive, resourceful and execution-focused approach.

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