Social Media Manager

Skipper Eye-Q Super Speciality Eye Hospital is seeking a creative and experienced Social Media Manager to oversee the hospital’s social media presence, drive engagement, and implement campaigns that enhance brand awareness and growth. The ideal candidate will have a proven track record in social media management, content creation, and digital marketing analytics.

Develop and implement social media strategies to achieve business objectives and KPIs

Manage and maintain social media profiles across platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok

Create and curate engaging content such as posts, images, videos, and interactive media

Monitor and respond to comments, messages, and inquiries professionally and promptly

Collaborate with cross-functional teams to execute integrated marketing campaigns

Plan and schedule social media content calendars for consistent posting and engagement

Conduct audits and performance analysis to track key metrics and optimize strategy

Stay updated on social media trends, tools, algorithms, and competitor activity

Collaborate with influencers and brand ambassadors to amplify reach

Manage social media advertising campaigns, including budgeting, targeting, and optimization

Implement crisis management protocols for social media channels

Provide regular reports and insights on social media performance and ROI

Foster an engaged and positive community of followers

Bachelor’s Degree in Marketing, Communications, or related field

Minimum 5 years of experience in social media management or digital marketing

Proven success in developing and executing social media strategies and campaigns

Strong understanding of social media platforms, algorithms, and best practices

Excellent written, verbal, and creative communication skills

Proficiency in social media management tools and analytics platforms

Strong analytical, problem-solving, and multitasking abilities

Ability to collaborate with teams and adapt to changing priorities

Knowledge of graphic design principles and basic video editing skills

Experience with social media advertising platforms preferred

Required Skills:

Deep knowledge of social media platforms and trends

Content creation and curation for multiple channels

Analytics and performance measurement

Community management and engagement strategies

Creative campaign development

Graphic design and video editing proficiency

Send an updated CV

cc: skippereyeqnigeria@gmail.com

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