Remote Direct Response Copywriter

SiteCare, a 20-year-old WordPress support and maintenance company, is seeking a Direct Response Copywriter to rewrite key service pages, beginning with a high-converting landing page for its Website Rebuild service. The ideal candidate should have proven experience writing conversion-focused copy for B2B or service-based businesses and be able to demonstrate measurable results from previous work.

• Rewrite key service pages with a strong focus on conversion and direct response.
• Develop a high-converting landing page for the Website Rebuild service.
• Create copy that communicates value clearly and motivates prospects to take action.
• Apply direct response copywriting principles to B2B and service-based audiences.
• Use proven conversion optimisation techniques to improve page performance.
• Justify project-based pricing based on the value and expected impact of each page.
• Demonstrate measurable outcomes from previous conversion-focused copywriting projects.

• Proven direct response copywriting experience, rather than general content or blog writing.
• Ability to demonstrate conversion results from previous work, including before/after conversion rates or revenue increases.
• Experience writing for B2B or service-based businesses.
• Ability to price projects and justify the value of each page.
• Portfolio must include response-driven landing or service pages, not solely SEO or brand voice content.
• Strong understanding of conversion optimisation and persuasive copywriting.
• Direct response copywriting, B2B writing and conversion optimisation experience should be clearly reflected on your CV.

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