Social Media Manager

An organization is seeking an experienced Social Media Manager to lead its organic social media strategy and growth. This role focuses on content planning, scheduling, community engagement, caption writing, and performance optimization across social platforms. The ideal candidate will be a strategic thinker with proven experience growing a brand or founder-led social presence through organic content.

• Develop and refine content pillar strategies across multiple social channels
• Build and manage monthly content calendars aligned with posting schedules
• Recommend strategic improvements based on engagement and growth metrics
• Create platform-specific strategies for Instagram, TikTok, Facebook, and YouTube
• Schedule and publish approved content consistently across social platforms
• Manage social scheduling tools and ensure timely content delivery
• Coordinate with videographers and content creators to maintain posting schedules
• Maintain a rolling content calendar accessible to stakeholders
• Write engaging captions in the founder's authentic voice
• Adapt messaging and tone to different content pillars and platforms
• Monitor and respond to comments, messages, and community interactions
• Escalate sensitive or urgent issues when necessary
• Proactively engage with followers, customers, and relevant communities
• Identify and reshare valuable user-generated content
• Track performance metrics including engagement, reach, and follower growth
• Prepare monthly reports with actionable recommendations
• Monitor trends and suggest new content opportunities
• Identify and address underperforming content patterns

• Minimum of 3–5 years of experience managing organic social media strategy for a brand or founder-led account
• Proven track record of achieving measurable growth results
• Strong expertise in Instagram, TikTok, Facebook, and YouTube
• Experience developing and managing content calendars
• Excellent caption writing and copywriting skills
• Ability to write authentically in a founder's first-person voice
• Experience in community management and audience engagement
• Experience with social media scheduling tools such as Later or similar platforms
• Ability to analyze social media metrics and provide strategic recommendations
• Beauty, hair care, or consumer packaged goods (CPG) experience is strongly preferred 

None