Digital and Email Marketer (Product Growth and Revenue Performance)

UNICCON Group is seeking a performance-driven Digital and Email Marketer to drive business growth through lead generation, customer acquisition, and revenue-focused marketing strategies. The role requires a data-oriented professional who can align marketing efforts with sales outcomes and deliver measurable results.

• Develop and implement digital marketing strategies to generate qualified leads
• Manage paid and organic campaigns to drive traffic and conversions
• Optimize campaigns to improve cost per lead and acquisition efficiency
• Execute email marketing campaigns focused on lead nurturing and conversion
• Build automated workflows to guide prospects through the sales funnel
• Segment audiences for targeted and effective communication
• Collaborate with sales teams to convert leads into revenue
• Align marketing initiatives with sales goals and revenue targets
• Track and report marketing-driven revenue and pipeline performance
• Plan, execute, and optimize campaigns based on performance data
• Conduct A/B testing to improve campaign outcomes
• Monitor key metrics such as leads, conversion rates, CPA, and ROI
• Prepare weekly and monthly performance reports with insights
• Identify performance gaps and implement improvement strategies

• Bachelor’s Degree in Marketing, Business, or a related field
• 3 to 5 years experience in digital and email marketing
• Proven track record in lead generation and revenue growth
• Experience working in target-driven environments
• Proficiency in tools such as Mailchimp, HubSpot, Google Ads, Meta Ads, and LinkedIn Ads
• Strong knowledge of Google Analytics and CRM systems
• Solid understanding of conversion optimization and sales funnels
• Strong analytical, problem-solving, and decision-making skills
• High level of accountability and attention to detail
• Ability to collaborate effectively with cross-functional teams

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