Define and champion a cohesive design vision aligned with business goals and brand identity
Develop and maintain a scalable brand system to ensure consistency across product, digital, print, and marketing channels
Lead user-focused product design initiatives across web and mobile platforms
Create intuitive user flows, wireframes, prototypes, and polished production-ready interfaces
Deliver high-quality creative assets including visuals, illustrations, layouts, and motion elements
Oversee design output across website, application, and campaign materials to ensure excellence and consistency
Mentor and manage designers while fostering a culture of high standards and continuous improvement
Collaborate closely with product, engineering, marketing, and leadership to translate strategy into effective design solutions
Gather feedback from stakeholders and users to refine experiences while balancing usability, aesthetics, and business objectives
Stay updated on emerging design trends, tools, and technologies to keep the brand competitive