Develop and execute a comprehensive growth roadmap covering acquisition, activation, retention, reactivation, and revenue expansion
Plan, launch, and optimize paid campaigns across platforms such as Meta, X, TikTok, Google, and other relevant channels
Oversee creative direction, targeting strategies, attribution modeling, and scaling decisions to improve CAC and ROAS
Design innovative, high-impact campaigns that generate attention, engagement, and community-driven distribution
Lead social media growth strategy including content systems, posting cadence, creator collaborations, and performance analysis
Collaborate with product and design teams to improve onboarding flows, reduce user drop-off, and increase conversion to first and repeat trades
Build lifecycle marketing frameworks using email, push notifications, SMS, and in-app messaging to strengthen retention and user habits
Run structured, high-velocity experiments across ads, landing pages, referrals, partnerships, and lifecycle initiatives
Develop dashboards and reporting systems to monitor funnel performance, cohort behavior, attribution, and channel effectiveness
Establish creative testing processes for hooks, scripts, user-generated content briefs, offers, and landing pages
Document playbooks and operational processes to make growth initiatives scalable and repeatable
Coordinate closely with cross-functional teams to ensure seamless execution and alignment