Build and position the brand, including launching and managing key social media channels
Develop and execute go-to-market strategies to increase awareness and subscriptions
Manage digital campaigns across social media, paid advertising, influencer partnerships, WhatsApp communities, and email marketing
Design and implement referral, ambassador, and school outreach programs
Align marketing campaigns with exam seasons and student needs in collaboration with product and content teams
Track and analyze campaign performance using analytics tools, optimizing based on data insights
Identify and implement innovative online and offline growth strategies