Brand Manager

The Brand Manager will lead and execute brand marketing initiatives, ensuring effective brand positioning, consistent messaging, and measurable growth. The role requires strong strategic, analytical, and leadership skills.

Develop and implement comprehensive brand strategies

Conduct market research and analyze trends, target audiences, and competitors

Collaborate with marketing, sales, product development, and customer service teams to ensure brand consistency

Manage all brand communications, including advertising, promotions, public relations, and digital marketing

Monitor brand performance metrics, sales data, and market feedback

Develop and manage the brand budget for optimal ROI

Lead brand innovation and growth initiatives

Ensure compliance with industry regulations and standards

Build and maintain relationships with customers, partners, and vendors

Represent the brand at events, trade shows, and promotional activities

Supervise brand team performance and provide monthly updates

Champion brand consistency across all touchpoints

Bachelor’s degree in Marketing, Business Administration, Communication, or related field (Master’s or postgraduate certification is a plus)

3–5 years of experience in brand management, preferably in FMCG or Quick Service Restaurant

Strong understanding of market research, consumer behavior, and competitive analysis

Proficient in marketing tools and digital initiatives

Excellent communication, presentation, and interpersonal skills

Strong leadership, project management, and strategic thinking abilities

Creative mindset with a passion for building brand equity

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