Content Strategist

The Content Strategist will develop and execute a content strategy to enhance brand presence, engage audiences, and drive measurable business results.

Develop and manage a strategic content calendar aligned with company goals.

Research audience needs, trends, and competitor activities to guide content direction.

Oversee PR communications, press releases, and brand messaging.

Plan, create, and supervise production of content across social media, blog, website, email, and video scripts.

Ensure content aligns with brand tone, messaging, and objectives.

Conduct keyword research and implement SEO best practices.

Collaborate with design, marketing, and product teams to execute campaigns.

Track and analyze content performance, providing regular reports.

Optimize and repurpose existing content for higher engagement.

Maintain a consistent and professional brand voice across all channels.

3–5 years of experience as a Content Strategist with proven analytics results.

Strong writing, editing, and storytelling abilities.

Understanding of SEO, content planning, and social media algorithms.

Proficient with Canva, basic design tools, and content scheduling platforms.

Strong analytical skills to interpret data and performance metrics.

Excellent communication, creativity, and project management skills.

Ability to work independently and manage multiple projects.

Bonus Skills:

Graphic design or basic video editing.

Experience supporting digital marketing campaigns.

Familiarity with WordPress, Figma, or analytics tools.

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