Growth Marketing Strategist

Pacten is an AI-powered business platform that combines business operations, client management and specialised AI assistants to help small businesses grow.

The company has secured an incubator programme with a UK go-to-market partnership scheduled to begin in January and is expanding its marketing team ahead of this growth phase. Pacten is seeking an experienced Growth Marketing Strategist to develop and execute marketing initiatives that increase brand awareness, generate qualified leads, acquire customers and drive business growth.

• Develop and implement growth marketing strategies aligned with business objectives.
• Plan and execute go-to-market (GTM) campaigns for products and services.
• Drive customer acquisition through digital marketing, lead generation and conversion strategies.
• Develop and manage B2B and SaaS marketing campaigns.
• Identify growth opportunities, target audiences and effective marketing channels.
• Monitor campaign performance, analyse marketing data and optimise strategies.
• Collaborate with internal teams to strengthen brand visibility and support business expansion.

• Proven experience in B2B and SaaS marketing.
• Knowledge of go-to-market (GTM) strategy and execution.
• Experience in customer acquisition, lead generation and digital marketing.
• Ability to plan, execute and optimise growth campaigns.
• Strong understanding of marketing strategies that drive brand awareness, leads and conversions.
• Excellent analytical, communication and strategic planning skills.

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