Head of GTM Strategy (PLG SaaS)

LogixFleet

Lagos, Nigeria
Contract
Email

Job Overview

Salary
Negotiable
Job Type
Hybrid
Employment Type
Contract
Location
Lagos, Nigeria
Additional Location
None
Posted
November 15, 2025

Job Summary

Lead the Go-To-Market strategy for LogixFleet’s PLG SaaS platform, driving growth through acquisition, activation, retention, and monetization while collaborating cross-functionally to optimize product adoption and customer engagement.

Key Responsibilities


Craft and own GTM strategies focused on scalable PLG growth

Translate market intelligence into positioning and messaging

Build launch playbooks to drive adoption and conversion

Collaborate with product, growth, and customer teams

Identify growth levers through partnerships and experiments

Track success metrics tied to business outcomes


Required Qualifications


Proven success in GTM for SaaS, ideally in PLG-first environments

Strong understanding of customer segmentation, positioning, and product-market fit

Expertise in growth frameworks, marketing automation, and analytics tools

Strategic, data-driven thinker with hands-on execution skills

Excellent storytelling and communication abilities

Skills & Competencies

Experience

None

Benefits & Perks

Work Schedule

Additional Information

How to Apply

Opens your default email client to send application

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