General Manager – FMCG (E-commerce)

Lead overall business performance for FMCG – Food & Beverages and e-commerce operations, driving strategic planning, sales growth, digital transformation, and operational excellence.

Develop and implement strategies for revenue growth, profitability, and market expansion

Lead Sales, Marketing, Operations, Supply Chain, Finance, and HR departments

Oversee traditional FMCG distribution and digital commerce platforms

Drive e-commerce strategy across marketplaces and owned digital channels

Identify new business opportunities, partnerships, and expansion markets

Build and mentor a high-performing leadership team

Manage budgets, financial planning, and performance metrics

Oversee product development, pricing, and promotional strategies

Ensure compliance with regulations, company policies, and industry standards

Maintain relationships with distributors, partners, suppliers, and e-commerce platforms

Lead digital transformation initiatives to enhance efficiency and customer engagement

10–15 years progressive experience in FMCG – Food & Beverages, with 3–5 years in senior leadership or GM role

Proven track record managing P&L and delivering growth across traditional and digital channels

Strong understanding of FMCG distribution, trade marketing, and supply chain operations

Experience in building and scaling e-commerce or omnichannel businesses

Excellent leadership, communication, and negotiation skills

Data-driven, strategic thinker with strong financial acumen

Proficient in business software, CRM tools, and digital commerce analytics

Strong decision-making and execution skills

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