Chief Marketing Officer (CMO)

Hyparrow is seeking a results-driven Chief Marketing Officer to lead brand strategy, go-to-market initiatives, merchant acquisition, and growth across digital, content, partnerships, and field marketing channels.

• Own Hyparrow’s brand, messaging, and go-to-market strategy.
• Drive merchant acquisition and activation against monthly growth targets.
• Develop and execute performance marketing, content, partnership, and field campaigns.
• Support the sales team with effective marketing strategies and materials.
• Manage marketing budgets, agencies, and external partners.
• Track marketing performance and prepare weekly reports.
• Develop strategies to increase merchant engagement, acquisition, and revenue.
• Use data and market insights to optimise campaigns and improve growth.
• Take hands-on ownership of digital, content, and merchant/SME marketing activities.

• 3+ years of marketing experience.
• At least 1+ year leading growth within fintech, payments, banking, digital commerce, finance, or a related industry.
• Proven track record of achieving acquisition or revenue targets, with measurable results.
• Hands-on experience in digital marketing, content, and merchant/SME marketing.
• Strong understanding of growth strategy, customer acquisition, and go-to-market execution.
• Strong analytical, leadership, communication, and commercial skills.
• Ability to work on-site in Abuja.
• Immediate availability is required.

NOTE:

Interested and qualified candidates should send:

• CV in PDF format
• A short note explaining how you would hit Hyparrow’s merchant-growth targets within your first 30 days

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