Brand Executive

Shalina Healthcare is seeking a creative and analytical Brand Executive to support the development and execution of brand strategies that enhance visibility, engagement, and market performance. The successful candidate will work closely with the marketing team to maintain brand consistency, plan promotional campaigns, and contribute to long-term brand growth within the pharmaceutical sector.

Contribute to the formulation and execution of Pharma brand strategies aligned with company objectives.

Conduct market research, competitor analysis, and gather customer insights to identify growth opportunities.

Oversee the maintenance of brand identity, ensuring consistency across all marketing materials and communication channels.

Collaborate with the marketing team to create and implement impactful campaigns that communicate key brand messages.

Supervise the production of marketing collateral such as brochures, flyers, digital ads, and social media content.

Plan, coordinate, and execute brand-related events including product launches, trade shows, and promotions.

Monitor consumer trends, preferences, and feedback to guide data-driven decisions and strategic adjustments.

Assist in developing and managing brand marketing budgets to ensure cost-effectiveness and maximum ROI.

Track and report performance metrics for marketing activities and brand awareness efforts.

Bachelor’s degree in Pharmacy or Basic Medical Sciences.

Minimum of two years’ experience in brand management, marketing, or a related field.

Proven ability in brand strategy development, marketing communication, and visibility campaigns.

Strong skills in market research, performance tracking, and data-driven decision-making.

Good understanding of brand positioning, messaging, and identity development.

Excellent communication, interpersonal, and organizational skills.

Creative, detail-oriented, and able to work collaboratively with cross-functional teams.

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