Brand Marketing Manager

Seeking an experienced marketing professional to lead the local marketing team, generate culturally relevant insights, strengthen brand storytelling, and enhance overall brand perception for Infinix and other subsidiaries.

Lead and manage the local marketing team, including task allocation, performance management, and workflow optimization

Generate local market insights and translate them into actionable marketing plans for product launches and campaigns

Own marketing effectiveness and communication outcomes to support business and sales objectives

Develop annual marketing strategies including brand strategy, social media strategy, and audience segmentation

Identify brand partnership opportunities and explore external collaborations to enhance brand influence

Oversee end-to-end project management, ensuring timely and high-quality execution

Monitor competitive landscape and industry trends to provide strategic guidance

Minimum 7 years of marketing experience, with at least 3 years in team management (teams of 10+ preferred)

Strong aesthetic sense and ability to guide external visual outputs

Proven ability to generate insights and creative ideas rooted in local culture

Experience in FMCG or consumer electronics industry; client-side or agency experience accepted

Well-established local network including media, partners, and brand collaborations

Strong copywriting and communication skills; fluent in English

Ability to adapt marketing strategies to different budget levels

Preferred Attributes:

Experience in multicultural or global organizations

Familiarity with youth-oriented marketing and digital/social ecosystems

Experience managing large-scale integrated campaigns or product launches

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