RockPay is seeking a highly creative and results-driven Marketing Manager to lead brand awareness, customer acquisition, and digital advertising initiatives. The ideal candidate will have expertise in digital marketing, graphic design, and campaign management to grow the RockPay user base and enhance market visibility.
Develop and execute paid digital advertising campaigns on Facebook, Instagram, Google Search, Display, and YouTube
Optimize campaigns to maximize app downloads, registrations, and transaction activity
Conduct A/B testing and monitor advertising performance metrics including CTR, CPC, ROI, and conversion rates
Design high-quality branded marketing materials such as social media graphics, banner ads, promotional flyers, app visuals, and video ad creatives
Ensure brand consistency across all platforms and communications
Develop strategies for customer acquisition, retention, and promotional campaigns
Manage RockPay’s social media presence, content calendars, and online engagement
Track and analyze campaign performance, providing reports and recommendations for improvement
Monitor competitor marketing activities to maintain competitive advantage
Bachelor’s degree in Marketing, Business Administration, Communications, Graphic Design, or related field (Master’s preferred)
3–5 years of experience in digital marketing with proven experience managing Facebook and Google Ads campaigns
Experience in fintech, mobile apps, or technology marketing is an advantage
Proficiency in Facebook Ads Manager, Google Ads, Google Analytics
Graphic design skills using Adobe Photoshop, Illustrator, Canva, CorelDRAW, and preferably Figma
Video editing skills using Adobe Premiere Pro, CapCut, or similar tools is a plus
Strong creativity, visual storytelling, strategic thinking, and analytical skills
Excellent communication, presentation, and multi-campaign management abilities
Results-driven with a focus on customer growth and engagement
*Interested candidates should send their resume, cover letter, and portfolio link of sample adverts/brands they have worked on
None
Send your application via email with the provided subject line