Develop and execute social media campaigns to increase brand awareness and engagement
Contribute to the execution of She Code Africa’s social media strategy
Manage social media advertising campaigns and boosted content
Engage with the She Code Africa community by responding to comments, inquiries, and messages
Track and analyze social media performance metrics and produce monthly insight reports
Build and maintain a content bank including testimonials, user stories, and behind-the-scenes footage
Support campaign planning and execution to drive program participation and brand awareness
Mentor social media associates and interns, ensuring content quality and alignment with brand voice
Oversee social media analytics to refine content strategies and inform marketing decisions
Build and maintain relationships with influencers, partners, and stakeholders to amplify reach
Innovate and implement new content formats, engagement tactics, and growth strategies
Collaborate with other teams to integrate social media into overall marketing strategies
Stay updated on social media trends and best practices