Drive full achievement of volume and revenue targets across assigned territories
Lead daily, weekly, and monthly sales execution and performance reviews
Manage territory coverage, route-to-market planning, and outlet productivity
Oversee warehouse operations, stock integrity, FIFO compliance, and expiry management
Coordinate supply chain forecasting, replenishment, and allocation with principal companies
Ensure strict cash collection, debt control, and working capital efficiency
Develop and manage distributor business plans, budgets, and profitability targets
Recruit, deploy, coach, and manage high-performing sales teams
Ensure strong retail execution, merchandising, and trade program implementation
Serve as the primary operational interface with principal companies and ensure governance compliance