Business Development Manager

The Business Development Manager will be responsible for driving new business growth in Nigeria, focusing on organisations with 10–1,000 employees.

You will manage the end-to-end sales cycle, working closely with the UK-based Growth Lead, while engaging senior decision-makers across a wide range of industries.

This role suits a commercially driven professional with strong local market knowledge and experience selling business or technology solutions.

Key Responsibilities

Business Development & Sales

• Identify and pursue new sales opportunities in Lagos, Abuja, and surrounding regions.

• Engage HR leaders, founders, operations managers, and finance teams.

• Conduct outbound and inbound sales activities via meetings, calls, email, and LinkedIn.

• Deliver Twikkie product demonstrations (virtual and occasional in-person).

• Understand client challenges including workforce management, attendance control, compliance, and reporting.

• Prepare proposals and support negotiations.

• Close new business in line with agreed targets.

Relationship Management

• Build and maintain strong relationships with prospective and existing customers.

• Act as the commercial liaison during early onboarding stages.

• Support account growth through renewals, upselling, and cross-selling of modules.

Pipeline & Reporting

• Maintain accurate pipeline and activity records in the CRM.

• Provide regular updates and forecasts to the Growth Lead (UK).

• Participate in sales reviews and strategy sessions.

Market & Partnership Development

• Identify local partnerships, consultants, and referral channels.

• Share market insights to support localisation and positioning.

• Monitor competitor activity within the Nigerian HR tech market.

Essential

• Proven experience in B2B sales or business development.

• Strong understanding of the Nigerian corporate environment.

• Experience dealing with senior stakeholders.

• Excellent communication and presentation skills.

• Self-motivated and target-driven.

• Comfortable working with remote UK-based leadership.

Desirable

• Experience selling SaaS, HR systems, payroll, ERP, or business software.

• Existing network within HR, operations, or professional services.

• Experience using CRM tools.

• Background in consultative or solution-based selling.

1-3 years

• Competitive salary aligned with the Nigerian market.
• Commission and performance-based incentives.
• Opportunity to work with an international SaaS company.
• Clear progression to senior commercial or country leadership roles.
• Flexible working structure.