Develop and execute the overall retail strategy aligned with business objectives
Drive customer acquisition, retention, and lifetime value across digital and physical channels
Identify growth opportunities across products, regions, and customer segments
Own revenue targets, pricing strategies, and retail portfolio performance
Collaborate with product, technology, and marketing teams to enhance retail offerings
Ensure seamless, compliant, and customer centric retail journeys
Lead retail sales and distribution channels including agents, partnerships, and digital platforms
Build scalable sales models and incentive structures
Oversee operational controls, compliance, risk management, onboarding, and KYC processes
Track and analyze retail KPIs including acquisition, churn, conversion, and revenue
Build, mentor, and manage high performing retail and sales teams